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A PORTFOLIO BY ROBERT CANALES

Hollar: Back-2-School

The concept behind this 'back to school' campaign was to create a sense of nostalgia for our target⁠—the millennial mom. The execution was pairing a retro Memphis visual style with fun copy that combined some 90s lingo with common 'back to school' phrases to create some A+ work.

Client: Hollar

My Role: Help conceptualize the theme and deliver the copy

An e-mail promoting Hollar's 'back-2-school' sale.

An general e-mail promoting all the back to school essentials on Hollar.com.

An instagram post promoting all the back to school essentials.

A hero image used in an e-mail, website banners, and social.

An e-mail promoting the wide assortment of backpacks available on Hollar.com

A website banner that paired with the backpack e-mail.

A website banner highlighting apparel.

A general back to school e-mail driving traffic to all main categories.

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